More Sales
And Less On Your Plate
Helping founder-led businesses build sales systems that scale without the founder.
The Dilemma
You’ve built a great business — but when it comes to sales, everything still depends on you.
You’re the founder, the rainmaker, the closer.
If you’re not involved, deals stall. Growth slows.
And scaling feels impossible because you can’t clone yourself.
The Frustration
You don’t have a replicable sales process and new hires struggle to sell the way you do. Your sales rely on intuition, not a system. Opportunities are slipping through the cracks.
The Good News
You don’t need to be the bottleneck anymore!
At Sales Kitchen, we help you extract the winning “recipes” that live in your head, turn them into a repeatable, scalable sales system, and coach your team to execute — so you can finally step out of day-to-day selling with confidence.
How We Help
We will take you through a three-step journey to transform your sales function into a high-performing, scalable system.
Taste Test
Sales Readiness Assessment
Get a quick snapshot of where your sales process stands. We help you identify bottlenecks, gaps, and opportunities.
What You Get:
- A brief but impactful sales health check
- A personalised summary report with key improvement areas
- A roadmap to determine if you need a full sales audit
Recipe Audit
Full-Scale Sales Audit
A half-day, hands-on audit where we assess your entire sales infrastructure, from CRM systems to sales execution. We’ll pinpoint inefficiencies and uncover the gaps limiting your revenue potential.
What You Get:
- A comprehensive diagnostic report
- Clear recommendations to fix inefficiencies and leaks
- Practical insights into how to unlock new revenue growth
The Kitchen Table
Bespoke Sales Strategy & Coaching
Now we sit around the kitchen table together. We work side-by-side to build your custom sales playbook, optimise systems, and coach or build your team — so sales runs without you.
What You Get:
- A tailored, founder-extracted sales strategy
- Sales frameworks, systems and process improvements
- Ongoing sales mentoring and execution support
- A predictable, scalable sales system that grows with you
What We Bring
To The Table
- We focus on making sales work without you, not adding another thing to your plate.
- We build a custom sales kitchen for you. You own all the processes and IP.
- An open-plan kitchen. We hold transparency in high regard.
- Been there, still doing it. We have over 15 years of real-world sales experience in founder-led, B2B businesses.
- We roll up our sleeves with a practical, hands-on, no-fluff approach.
Client Testimonials
We are driven to make an impact in the businesses and lives of the people we work with.
Dr. Kerryn Powell
“I had the privilege of working with Francois and Carrie-Anne from the Sales Kitchen over a 4 month period when I was looking for clarification around positioning my business. Being able to clearly explain what it is I do in my work has been a constant struggle and I have tried various “labels”. None of them felt right.
I found Francois and Carrie-Anne to be very professional as well as kind and willing to listen. They asked thought provoking questions and offered actionable and out the box advice and suggestions which lead me to understand and communicate my positioning. I am very pleased with the outcome we reached and am busy implementing it. I plan to work with Sales Kitchen going forward.”
Over 30 years of combined experience
Meet the Team
Sharing their passion for people and business, Francois and Carrie- Anne are the driving forces behind Sales Kitchen
Francois Duvenhage
Founder
With over 15 years of experience in B2B sales, I’ve worked my way from door-to-door sales to executive-level roles, building a deep understanding of how to drive business growth. I am an impact driven individual and get joy from seeing others flourish.
Along the way, I’ve developed key skills in ideation and strategy, crafting sales processes, and taking products and services to market. I’ve also had the privilege of coaching others to succeed in sales, helping them build their own strategies.
Now, I focus on using this expertise to help small to medium businesses grow their revenue, sustainably.
Carrie-Anne Duvenhage
Co-Founder
My journey in the world of work has not been traditional – and I have loved every moment of it!
It has made me a multi-faceted and skilled individual driven by a desire to help businesses in communications, marketing, or operational processes.
The world is not always kind to start-ups and entrepreneurs – I have seen the struggle first-hand. No one can do it alone
Ready to Build?
Grab a slot below that suits you best.